From action-packed matchups to electrifying fan enthusiasm, live sports programming remains one of the few events that audiences tune in to watch live蔚山现代比赛预测. This creates a perfect opportunity for brands to connect with engaged viewers and deepen relationships by amplifying their brand messaging through customized sponsorships and solutions.

The ability to enhance and elevate within sports programming is exactly what the Live Sports Partnership team within Amazon Ads offers. Led by Amy McDevitt, head of sports partnerships at Amazon, the team is comprised of individuals who have built their careers in sports, media, and marketing experience under her belt, and have mastered the art of working to find creative, unique, and impactful ways for brands to become part of programming.

“I love sports because that’s what viewers are so passionate about,” says McDevitt. “You always want to watch it live, and that makes working in this world really exciting.”

As the exclusive home of Thursday Night Football (TNF) for the past two seasons, Prime Video has delivered Emmy Award–winning production and game-changing innovations to tens of millions of viewers, week after week. Building on the success of TNF, Prime Video continues to grow its portfolio of compelling sports offerings, highlighted by the recent additions of NBA and NASCAR, as well as increased investments in women’s sports, including the WNBA and the National Women’s Soccer League (NWSL). This is in addition to a selection of Amazon Original documentaries—including Bye Bye Barry, Giannis: The Marvelous Journey, and Federer: Twelve Final Days—featuring some of the biggest names in sports.

Under McDevitt’s leadership, Amazon is creating a strategic playbook for brands to deepen connections with sports fans through a wide range of opportunities: sponsorship of one of TNF’s shoulder or ancillary programs, bespoke commercial creative developed in partnership with brands to run in a live event, and in-show or in-game branded integration that makes a brand contextually relevant to the environment. The end product is an entertainment experience that feels authentic to live sports viewers and stays true to a brand’s messaging.

We sat down with McDevitt to learn about how her team leverages live sports programming when working with brands and where she believes the industry is heading. Dive into her interview to discover the latest developments in the sports and advertising universe at Amazon.